What if we revolutionized commercial motivation through gamification?

Maslo is an adventure born in 2016 from this innovative approach that is gamification.
Welcome to our universe!

It all started in the desert...

Photo de Christophe

After 17 years at the head of two event agencies, Christophe Trémoulinas (CEO and Founder of Maslo) is making the digital transition of his experience by imagining and creating Roadoo, the first application exclusively dedicated to commercial challenges.

The objective of the application: to provide a tool capable of generating a return on investment (ROI) to optimize the budgets devoted to challenge rewards. The application is tested in beta during a first challenge involving distributors in the automotive sector. At stake: a stay in the Sahara for the winning group. The excellent feedback collected officially launches the Roadoo adventure...

Véhicule dans le desert, là où tout à commencer
Photo d'Egar Bropiron, gagnant aux JO d'hiver !

Edgar, Olympic champion

rejoined

Photo d'Egar Bropiron

Edgar Grospiron, Olympic champion in Albertville in 1992 and three-time world champion in freestyle skiing, joins Maslo to bring his aura, enthusiasm and experience to our team.

Considered by many to be one of the great French leaders in motivation, Edgar is seduced by the prospect of contributing to the development of the first online application dedicated to this discipline.


Board member and brand ambassador, his presence acts as a dynamic accelerator and gives us additional visibility with our customers and prospects. Edgar regularly intervenes on certain brand events. Her knowledge, feedback and her unwavering friendship are invaluable assets for Maslo.

And Roadoo becomes

Photo d'Abraham Maslow

Maslo is a name that owes nothing to chance. It is directly inspired by the famous pyramid of human needs theorized by the psychologist Abraham Maslow, and which makes sense with our collaborative digital platform.

Maslo meets the aspirations of sales forces: security through variable compensation plans, a sense of belonging through unifying challenges, recognition through a system of diversified rewards and personal achievement through a space for expression and sharing.

Thus, like a corporate social network, Maslo aims to recreate an environment comparable to that of a real digital coffee machine, a place that brings together and creates links between teams, even when they are geographically dispersed. Our ambition? Transform motivation into lasting commitment and contribute to a positive corporate culture where each salesperson can find their place and thrive personally and professionally.

Illustration de la pyramide de Maslow

The method

From initial planning to final evaluation, with the Maslo Method, you benefit from tailor-made support to optimize the chances of success of your projects.

Diagnosis

1. Setup & Audit

Identify your targets and collect reliable data to segment participants and ensure optimal use of information.

Targeting
BDD
Integration
Objectives

2. Maslo platform

Simplify goals to design challenges, promoting participation and improving the performance of sales and reseller teams.

Challenges
formations
Animation
Measure

4. Maslo dashboard & support

Track engagement, analyze performance indicators, and adjust strategies for optimal impact on ROI and market shares.

Commitment
Piloting
KING
Motivation

3. Platform and digital communication

Boost engagement with gamification tools, training, and rewards to increase engagement and increase results

Notoriety
Gamification
Gifts

The story of

in a few dates...

2024

Maslo is launching credit card payments to complete the missing gift points.

2023

Roadoo is getting a makeover and becoming Maslo by positioning itself as the most complete platform to stimulate and animate commercial communities.

2022

60,000 users and integration 
from the Village by CA program to 
La Rochelle.

2021

5,000 digital challenges and the opening of our e-gift shop available in 29 countries.

2019

Roadoo makes money 
and concludes a positive balance sheet.

2018

Roadoo launches its first mobile-first version.

2017

Seed fundraiser 
of 1 million euros.

2016

First marketing of the Roadoo platform and arrival on the board of Edgar Grospiron, Olympic champion.

We are

Maslo is now the leading brand in gamification of sales,
with development prospects both in France and internationally

With over 100,000 users and over 30,000 business challenges, 
these results confirm our intuition that gamification of sales is an expertise that has a bright future ahead of it.

Christophe Trémoulinas
Founder CEO
Maelys Gautret
Administrative manager
Hugo Porteboeuf
Sales Director
Bastien Cherbuy
Gamification expert
Cyril Diaferia
Commercial animation expert
Violaine Fontaine
Commercial animation expert
Chris Bardou
Head of customer service & gamification expert
Jerome Dorchner
Developper Backend
Clement Geamblu
Lead Front End
Chris Mendes
UX & UI Designer
Fabien Fournier
Webdesigner and developer
Merwan El Attar
Growth marketer
Arnaud Bussieres
Expert gamification writer
Emeline Wilbert
Design
Tommy Ruer
SEO
Edgar Grospiron
Ambassador, motivation expert and board maslo
Vincent Karachira
Digital expert and Board Maslo

We are obsessive about challenge and commitment, the quest for ROI is our absolute grail and above all, we like to share our passion with our entire ecosystem, convinced to work collectively to strengthen social ties within companies, and thus to a form of well-being at work. United, united, loyal, mutually committed, we are a team in the noblest sense of the word, and that is our greatest pride.

Ready to take action?

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