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In this section, access all of our content production dedicated to the world of gamification, motivation, commercial challenges and all the themes that we are passionate about...

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The best resources for your commercial challenges

Gamification

Sell in, sell out: the keys to boost your sales and distribution

Discover the essential sell in and sell out strategies to optimize your sales. Complete guide to develop your distribution and retain your retailers.

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Sales strategy decision sell in sell out
Commercial performance

How do I create a sales dashboard?

Boost your business results in 2023 thanks to a powerful dashboard.

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commerciale mal à l'aise
Management

Sales turnover

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Maslo Commercial Challenge Winners
Commercial challenge

2025 Sales Challenge: the full update with Maslo

Discover Maslo's vision of the commercial challenge in 2025. Definition, examples and rewards after a challenge.

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Testimonies

MASLO reaches a milestone: ISO 27001 certification is officially obtained!

In this interview, the CEO of MASLO details the challenges of the ISO 27001 standard, its customer benefits and the company's long-term security strategy.

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Succeed in your commercial challenge in 2025

Discover the best strategies to design, launch and manage a successful commercial challenge in 2025. Gamification, engagement and rewards: boost your sales with Maslo! 🚀

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Maslo 2025 Commercial Challenge

Métiers de la vente en 2026 : comment armer vos équipes ?

Découvrez le replay de notre live où Hugo Porteboeuf, Chris Bardou et Merwan El Attar partagent des conseils concrets et des ressources pratiques pour préparer vos équipes, rester performant face à la digitalisation accélérée et aux nouvelles tendances, et ne pas se laisser dépasser par les défis de demain. Vision, méthode et bonnes pratiques : tout est là pour armer vos commerciaux pour 2026 !

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The best resources for your customer loyalty

Loyalty program

2026 B2B Loyalty Program: The Complete Guide with Maslo

Create a successful B2B loyalty program in 2026: DOMM method, AI, gamification, QR codes, SMS and customer cases. The complete guide by Maslo.

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3/4 back man consulting his smartphone in a warehouse - floating data appearing in front of him
Loyalty program

Upsell : augmenter votre panier moyen sans budget pub

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Loyalty program

What strategies to retain your resellers and distributors?

Digitalisation, gamification : toutes les stratégies Maslo pour fidéliser vos revendeurs. Boostez vos ventes avec des outils innovants et des programmes sur mesure.

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Retailer with a loyalty program
Loyalty program

How to retain your retailers and increase their sales?

Boost the loyalty of your retailers with recognition and gamification strategies to strengthen engagement through a simple app.

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Management

Distribution network: Definition and advice

Discover the importance of distribution networks, their types, challenges and animation methods to optimize commercial strategy and remain competitive.

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7 leviers de la motivation au travail (ce qui fonctionne vraiment)

La motivation ne se résume plus au salaire ou aux discours inspirants. Aujourd'hui, elle se construit dans la durée. Dans cette vidéo, on vous partage les 7 leviers essentiels de la motivation au travail, issus de la psychologie et du management moderne.

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The best resources forsponsorship

Sponsorship

Parrainage B2B via revendeurs : le guide RGPD pour sécuriser un programme tripartite

Parrainage B2B via revendeurs : qualification RGPD du revendeur-parrain, choix entre DPA et accord art. 26, obligations envers le filleul professionnel.

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Carte ancienne sépia dans le style d'une gravure du XIXe siècle, représentant un trajet entre trois points balisés sur une route terrestre. Pt 1 : un sceau ou un cachet à l'encre marquant un comptoir ou une maison de commerce (la marque). Pt 2 : un relais intermédiaire avec une enseigne et une annotation manuscrite (le revendeur). Pt 3 : une destination plus modeste, marquée d'une étoile ou d'un compas (le filleul). Les trois points sont reliés par une route tracée à l'encre brune, avec des annotations marginales décoratives évoquant des règles ou des avis. Papier vieilli, grain de gravure, couleurs parchemin, brun et sépia, atmosphère de carte commerciale ancienne.
Carte nautique ancienne montrant une route balisée entre des récifs et zones de danger, illustrant la navigation entre les écueils RGPD dans un programme d'incentive commercial.
Sponsorship

Challenges, animation réseau et parrainage : concevoir des programmes d'incentive conformes au RGPD

Challenges, animation réseau, parrainage : bases légales RGPD, obligations d'information et DPA expliqués pour les directions commerciales.

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Professional relationship
Sponsorship

Referral system

A referral system is a structured marketing strategy that turns your satisfied customers into true brand ambassadors.

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Referral marketing
Sponsorship

Referral Marketing 2025 : Guide complet du marketing de recommandation

In a world where 92% of consumers trust the recommendations of their loved ones, mastering referral marketing is becoming essential.

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Sponsorship

Prospecting 2026: why sponsorship will become your best ally in the face of new legal and technological barriers

The legal wall (opt-in 2026) and AI spell the end of “cold calling”. Solution? Focus on a structured referral program to generate qualified B2C and B2B leads

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Maslo's Varied Rewards

Immerse yourself in a comprehensive guide to innovative rewards, ranging from gift points to teambuilding strategies and variable compensation. This white paper provides managers with a clear roadmap to keep their team engaged throughout the year. A must for any leader who wants to optimize commercial performance.

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Maslo boosts the motivation of your salespeople, discover our guide!