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In this section, access all of our content production dedicated to the world of gamification, motivation, commercial challenges and all the themes that we are passionate about...

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Referral system

A referral system is a structured marketing strategy that turns your satisfied customers into true brand ambassadors.

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Sponsorship
Loyalty program
Rewards
Gamification
Management
Team Building
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Commercial performance
Commercial challenge
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Lauréats de challenge commercial Maslo
Commercial challenge

Challenge commercial 2025 : le point complet avec Maslo

Découvrez la vision du challenge commercial en 2025 par Maslo. Définition, exemples et récompenses après un challenge.

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Referral marketing
Sponsorship

Referral Marketing

In a world where 92% of consumers trust the recommendations of their loved ones, mastering referral marketing is becoming essential.

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Sponsorship

Prospecting 2026: why sponsorship will become your best ally in the face of new legal and technological barriers

The legal wall (opt-in 2026) and AI spell the end of “cold calling”. Solution? Focus on a structured referral program to generate qualified B2C and B2B leads

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Testimonies

MASLO reaches a milestone: ISO 27001 certification is officially obtained!

In this interview, the CEO of MASLO details the challenges of the ISO 27001 standard, its customer benefits and the company's long-term security strategy.

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Gamification

La gamification environnementale, un levier efficace pour passer de l’inaction à la performance durable ?

Avec Maslo, alliez écologie, performance durable et engagement collectif grâce à la gamification environnementale en entreprise.

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Loyalty program
Gamification

Loyalty program: how to create your customer loyalty strategy?

Transform your customers into ambassadors thanks to a powerful loyalty program. Discover the best models, design tips, and innovative tools.

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Overview of sales using the AIDA method
Commercial performance

The AIDA method: The essential guide to boost your commercial performance

Learn how the AIDA method boosts your business conversions. A simple, effective and measurable framework to transform your prospects into loyal customers.

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ROI commercial challenge
Commercial challenge

How to maximize the ROI of your commercial challenges

Learn how to design profitable business challenges that maximize your ROI. Strategies, key indicators and tools to boost performance.

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SDR compensation
Management

How to pay your SDRs well: fixed, variable, accelerators...

Discover how to structure the ideal remuneration for your SDRs: fixed/variable balance, relevant KPIs and career development to retain your talents.

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Gamification

AI and gamification 2025: the revolution in business challenges

ROI, sales cycles, engagement: discover with Maslo how AI will transform your future commercial challenges through gamification that has become essential

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Testimonies

Why is the Maslo app so appealing to its users?

Discover the secrets of Maslo's success: a 150k gift marketplace, express logistics, competitive prices and a UX welcomed by all.

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CAP SONCAS technical sales
Commercial performance

CAP SONCAS: Definition and use in 2025

Discover the CAP SONCAS method to structure your commercial arguments and adapt them to the buying motivations of your prospects.

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Motivation at work
Management

Motivation at work: the key levers in 2025!

Motivation at work is a crucial factor for success. Discover how to stimulate motivation at work through the 7 essential levers and gamification.

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Commercial performance chart
Commercial challenge

Commercial performance: Definition and activation levers

Discover 10 effective strategies to boost your sales performance in 2025: KPIs, SMART goals, training, automation and innovation.

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Sales strategy decision sell in sell out
Gamification

Sell in, sell out: the keys to boost your sales and distribution

Discover the essential sell in and sell out strategies to optimize your sales. Complete guide to develop your distribution and retain your retailers.

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Jeux au travail entre collègue
Commercial challenge

Team building : les jeux entre collègues pour booster l'engagement

Les jeux entre collègues sont un excellent moyen de booster l'engagement de vos équipes pour qu'elles soient soudées.

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