Are you looking to monitor, analyze and optimize the commercial performance of your business? It gives you a commercial dashboard. This tool allows you to gather relevant data on sales, customers, key performance indicators (KPIs), and much more about your business, in order to make informed decisions and stimulate its growth.

The steps to follow to understand how to create a sales dashboard

To start this business project, we advise you to follow certain specific steps that we will detail. You will thus have all the information you need to create a sales dashboard, an essential tool. management and management of commercial performance.

Give yourself the opportunity to use real-time decision support based on numerical results of the activities of your company and therefore, of the performances of your team!

Ready to understand How to make a sales dashboard ?

Step 1: Define goals and needs

Before creating a sales dashboard, it is essential to clearly define the goals you want to achieve and the specific needs of your business.

As with any project launch, some questions need to be asked. Here are the ones you need to find answers to:

• What are the main goals of your dashboard? This may include sales monitoring, profitability analysis, customer management, etc.;
  

• What departments or teams use the dashboard? (sales, marketing, management, etc.);
  

• What are the most relevant KPIs to measure the performance of your business? (turnover, profit margin, conversion rate, customer acquisition cost, etc.);
  

• What data do you need to collect to track these KPIs? Where will this data be stored? ;

Of course, this list is flexible and not exhaustive; it is up to you to modify or complete it according to your business project and the objectives you want to achieve.

Step 2: Choose Key Performance Indicators (KPIs)

KPIs are essential measures that allow you to assess the performance of your business. They vary by industry, business size, and specific goals, but some are still common.

Here are which ones:

• The turnover : this is the total amount of sales generated by your business over a given period of time;
  

• The profit margin : it represents the difference between turnover and the cost of goods sold. It measures the profitability of your business;
  

• The conversion rate : it indicates the percentage of prospects or website visitors who have turned into customers;
  

• The cost of customer acquisition : this allows you to measure how much it costs you on average to acquire a new customer. It is essential for evaluating the profitability of marketing and sales efforts;
  

• The number of leads generated : this represents the number of prospects or contacts generated by your marketing activities;
  

• Customer retention rate : it is a measure of the number of customers who stayed loyal to your business over a given period of time.

Other KPIs may be included for the design of your sales dashboard. It all depends on your sector and the type of sale you make. However, the basics are generally the same regardless of the company!

Step 3: collect and organize data

Once you've identified the KPIs that will be included in your dashboard, you need to collect data corresponding to each of them. Depending on the complexity of your business and the number of data sources, this can be a tricky process.

That's why we recommend you first and foremost to identify data sources so as to be able to determine where the required data is located. This may include internal databases, customer relationship management (CRM) tools, e-commerce platforms, spreadsheets, and more.

Then, integrate them using specific tools that allow them to be grouped into a single central database. So you will be able to eliminate unnecessary data or incorrect and ensure that all information collected is consistent.

Finally, use automation tools to regularly collect the necessary data in order to keep your sales dashboard up to date!

Do you have a better idea of how to create a sales dashboard?

Step 4: choose the right tools and software

Choosing the tools and software to create your dashboard is crucial. There are a lot of options on the market but they are not as effective as the application we have to offer you.

The Maslo team has in fact developed a particularly practical, fun and effective tool to support companies in their commercial dashboard design but also in their performance and loyalty program for their sales teams.

Step 5: Design the dashboard

The design of the dashboard is a crucial step in ensuring its ergonomics and efficiency. If you decide to start with tools external to ours, we recommend that you be clear and concise, use appropriate charts, highlight trends, be responsive, and update daily to show real-time data.

Otherwise, you can also choose to create your dashboard with our variable compensation tool. It's as easy as pie!

Good morning!

We could advise you to test your sales dashboard and train future users to use it, but if we remain convinced that our tailor-made solution is the most suitable for you and for them, it is useless to detail these steps. Indeed, our application ensures easy and quick handling so that you can launch your project as soon as necessary, in a few minutes,

Get the data you want quickly and do the same to analyze it!

Now you know how to create a well-designed sales dashboard so that it is a valuable asset for your business. In real time, follow the KPIs you have selected, make informed decisions, and improve profitability. Achieve your business goals to drive business growth.

In addition, by putting a powerful tool such as the Maslo application in the hands of your salespeople, you are sure to keep them attentive to their evolution and their commissions. Suggest variables according to the objectives achieved!

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