Commercial performance

What attitude should we adapt to what type of customers?

Learn how to adapt your attitude to different types of customers. Learn how to deal with demanding customers, undecided customers, and unhappy customers.

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Contact with customers is part of the daily life of salespeople.

Contact with customers is part of the daily life of salespeople.
There are some good ones but there are also some not so good ones.
Here are some typical examples of customers and the attitude to adapt to them.

The Good One

The Good One is the customer that every salesperson dreams of having on a daily basis. Friendly, patient, curious, attentive, The Good One is simply the perfect customer. He is even stingy with compliments and thanks if the job is well done! However, even the best customers require focus. The Good One is not taken for granted, you have to keep in mind that he is still a customer and that the goal is to sell him something. Of course, the task will be easier but the biggest danger in this kind of situation is to think that there is none.

The Timid

The shy is a fake “Good One.” During the sale, he will nod, listen, not bother you too much with questions, and say that he is satisfied. However, his opinion could be quite different. Indeed, the shy person is very uncomfortable with people he does not know and is also a very good liar. However, even though he said he was satisfied, if he thinks otherwise he will not hesitate to give you bad publicity to his colleagues. The best technique in this case is to make the shy person feel confident from the start (once they have been spotted). Ask him lots of questions and don't be afraid to insist if his answers seem too vague. Be careful, however, not to mistake a Good One for a shy person! You could quickly become burdensome and lose a customer.

The Angry

The hot-tempered is usually the hardest to deal with. Suspicious, impatient, unbearable, even rude and insulting, the angry person is a real nest of complications. The mistake not to make is to enter the hot-tempered game. Indeed, you must remain calm at all costs and never get carried away in front of him. Conflicts with these types of individuals very often lead to points of no return. Tell him that you understand his problem and that it can be solved very easily. However, don't let yourself be stepped on. If necessary, consider contacting your supervisor to resolve the situation. It is possible that the hot-tempered person will attack you personally. Above all, do not take these attacks for yourself, stay calm and tell yourself that such individuals often lack arguments and that they make up for this with insults.

The Scientist

He already knows what you want to sell to him and whether or not he wants it. He already knows all the features of your product, its qualities and its shortcomings. In truth, he would be able, if he could, to act as a salesman for you. This type of individual actually has a great need for recognition. Get in his game, make him feel important, make him take a more important place than other customers in the sale. However, don't let him get any ideas about your product. Explain to him the important elements in detail because the scientist will quickly tend to find defects that do not exist in your product. To summarize, give him some freedom during the sale but make sure you have a good contract.

L'Impatient

The impatient is one of the most difficult customers to manage. It's the customer who wants everything right away. The kind of person who passes you in lines or who sets off red lights in the middle of town. As you will have understood, the impatient clearly has no time to devote to you and the little they give you should allow you to provide them with all the necessary information in a clear and precise manner. To satisfy an impatient person you must first show him that you understood that he was in a hurry. Communication is very important when dealing with this type of customer and you will have to arm yourself with self-control so as not to scatter yourself and thus completely fail. The tip is to set deadlines for all procedures from the beginning so as not to stress yourself and to be sure not to conflict with the impatient. After that, you will be able to carry out your missions without stress while having the certainty of being well on time.

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