Year: Since 2016
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Mission: Digitalization, commercial challenge, management of franchisees and rewards for employees
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Customer: Story
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Website: story.fr

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‍STORY, contemporary and trendy furniture

Story Is today a reference in contemporary & trendy furniture. For 25 years The strength of its network of stores allows it to develop exclusive products and optimized price offers.

Story missions: The democratization of the contemporary by the offer and by the price and accessibility to ultra-personalization of its interior for the greatest number of people.
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“Close relationship and permanent reactivity”‍

‍Xavier Rondeau - Leader

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Objectives

Centralize information in a collaborative way and boost commercial challenges.

During our meeting with the Story team, we identified two important goals...

1) How communicate remotely in a collaborative and reactive way with the whole network?
2) How optimize commercial challenges existing thanks to digital technology?

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So we launched the Maslo x Story platform with several focuses:

Achieve a connection rate greater than 60% in the first 30 days

Achieve a connection rate greater than 60% every week

Obtain a rate of active users on the news feed greater than 20%.

Achieve a participation rate in sales challenges of over 75%

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Achieved results

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The administrator's word...

“Maslo was a timely addition to our franchise store structure. We shared data via a Dropbox file but it caused a lot of inconvenience... the Maslo application brought more technical stability as well as more commitment and more assiduity on the part of salespeople in increasing their turnover. The Challenges and Gifts in the Store are the icing on the cake... and all with support from Maslo who is efficient and friendly.
The new version will allow us to reward even more KPIs and to obtain even more support from our teams...”

James Vanderhooft - Network Animator and Digital Trainer

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Interview with XavYesterday