Gift vouchers or gifts?

Nombre de vendeurs	Ventes/mois	CA généré/mois
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For your commercial challenges, offer motivating rewards is an important and sometimes complex step. Indeed, converting your challenge into Success story Go through the successful distribution awards to your winners. No frustration, expectations, or disappointments should compromise the joy of the employee who performed for your company.

So it is at the time of creating your Challenge that you will have to offer clear and engaging rules but also define a motivational gift grid.

Two aspects should also be taken into account:

know reward remotely, with the distance of employees exploding,
subdue At best your Budget gifts that will have an impact on the KING of your challenge.

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Let's see what are the common business practices.

‍According to the latest survey Recent by Edenred, “the latest trends in the incentive market”, it is interesting to note that 77% of businesses use STEM operations :

55% are challenges,
37% of loyalty operations,
28% of competitions
18% of sponsorship transactions.

Internally, 43% for sales forces and 56% for other employees.
Externally, 52% for customers and 16% for distribution networks.

The majority trend is to offer gift vouchers. (43% paper gift vouchers, 13% gift cards, 10% e-checks).

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The main reason is the ease:

The gift voucher gives the winner a wide choice and freedom. Naturally, the manager believes that he is not taking any risks by leaving the final choice to his employees or customers. Many employees want it because they see it as a direct complement to their salary.
The logistics associated with this type of reward remain minimal and will generate little time to allocate to order tracking. Historically in paper and card formats, more and more dematerialized solutions are appearing.

However, there are more and more detractors.

Like any majority practice, there is a certain weariness that settles. Finally, we propose Always the same gift. Not very fun in the long run and often considered impersonal... Never forget that the culture of your company also involves this type of incentive. Exactly, why not choose other ideas to get across inspiring messages.

Apart from that, many never use their checks. Either you forget to use it before the expiration date, or you simply misplace them, or you may not be very interested in making purchases at the store in question that issues the card. You also have to travel, which is less and less in line with digital expectations.

The figures that are circulating on the non-consumption of gift vouchers are revealing. We regularly talk about a range ranging from 10 to 30%.

According to Le Figaro, in six years, $41 billion in gift certificates have not been spent in the United States.

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So what are the other solutions?

The most widespread is undoubtedly the Gift. (22% of operations).
Offering a choice of gifts to your employees is a much more personal approach.
The “Pleasure of giving and the joy of receiving” is very often a winning bet over time. Your employees will appreciate these attentions and your challenges will increase in intensity.
“It's good for engagement!”
It's also a great way to encourage The ability to work in a team by offering group gifts.

However, there are prerequisites to fulfill your objective and not fall into a time-consuming solution (gift management, deliveries, follow-up,...).

Your partner should offer you:

one wide choice of gifts to give freedom to your laureates,
Of attractive prices because your employees are sensitive to good plans,
one fast delivery with tracking so as not to make the impatient languish,
one After-sales and online support included to completely unload you,
Of quick and customizable set-ups (in your colors, gift filtering,...) to support your corporate culture.

Maslo is a unique player with a free digital platform of more than 100,000 gifts deliverable in 29 countries. Available in app and web. Customizable up to the white label.

Financially, the choice of the type of reward will have a significant impact on your ROI and your cash flow..

“Comparative study “vouchers vs gifts” on €100,000 in rewardsS”

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What this diagram shows:

1 - Cash gap Vouchers VS Gifts:

With the Checks and checks: 100% of the amount to be paid from the start. Also, do not forget the management fees and the costs of sending checks. Attention to individual shipments (more secure).

With the system”Gifts”: even if you award 100% of the points or “coins” to your winners, there is no obligation to fund everything. Use the “prepaid”, 35% for example without forgetting to set up an alert to recharge your account. Very practical to manage your purchases in real life.

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2- Expiry date of checks

The lifespan of checks and checks is One year in general. After this period, the check loses all its value. In this diagram, we are talking about 10 to 20k euros not consumed.

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3- Lifespan of the “corners”

Generally, the lifespan of prepaid “coins” is linked to the platform. So you are in control of your budget. Very practical to keep your investment in case of turnover or if a winner does not consume all these points. In the end, this system is similar to real consumption and billing. This can also allow the winners to accumulate the bonuses of several challenges over a longer period of time and access an important purchase.

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