You have never heard of it or do you simply want to take stock of this type of management to better appropriate it? We are going to explain to you what this is and how it can help you get more efficient results within your business.

How to implement SMART management?

The SMART management consists in reducing the level of demotivation in your employees by generating a feeling of trust, control and control. Indeed, this approach, which appeared in the 1950s, makes it possible to take into consideration its employees in their activity in order to define achievable goals and get better results.

To define an objective, you must follow the letters of this technique:

• S is for Specific ;
  

• M is for measurable ;
  

• A is for Achievable ;
  

• R is for Realist ;
  

• T is for Temporary.

SMART management helps managers and their teams formulate concrete goals and align them with the company's overall strategy. As a result, they can better monitor their progress, identify potential obstacles, and adjust their planning accordingly. This method promotes taking responsibility because it makes it possible to clearly define who is responsible for achieving each objective.

A Specific Objective

Your goal should be clearly defined because the more specific you are, the better your employees will be able to put in the effort needed to reach it. It is also important to identify team members who will have to work towards this objective by defining the resources at their disposal and their plan of action.

Example: Team A must increase website traffic by 20% over the month!

A measurable goal

This is the second criterion of SMART management; the letter M. It is a question of following and quantify the progress of your goal because this is what will allow you to know if it has been achieved, if it has not been achieved, or if the results are well above your expectations.

Example: We need to increase customer loyalty by 30%.

Quantifying also allows employees to assess their progress and, as a result, keep them motivated by your side.

An Achievable Goal

“There is no point in running, you have to leave on time!”

Here, SMART management teaches us the same lessons as Jean de La Fontaine. By choosing an achievable goal, taking into account the employee's ability to achieve it and the means available to him, you are guaranteed not to make mistakes and, therefore, to achieve the given goal more easily!

Gradually, over time, let your teams prove to you that they are evolving and that they are capable of achieving more complex goals.

In addition, if you ask to reach a goal that is out of reach, you risk losing the motivation of your troops, losing your footing and making it difficult to monitor progress.

A Realistic/Relevant (relevant) objective

It's about here to assess the relevance of your goals by ensuring that the goal to be achieved is profitable for your business and that the time is right to achieve it. It is therefore important to analyze the situation, to make sure that your teams are ready or that the time is sufficient.

Example: Does your business really need to focus on newsletter subscribers?

A Temporary Goal

When we speak here of a “temporary” objective, we consider that it is defined in a Precise temporality and adapted to the requirements requested. You can then announce a goal by giving a key date for its achievement in order to generate stronger commitment and avoid procrastination! Because don't forget that daily activities always seem more urgent than an undated goal.

Now, you have all the cards in hand to set up a SMART management system for your employees. Thanks to it, achieve significant results and observe the commercial performance of your employees who feel committed, motivated and valued!

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