The Maslo application allows us to animate strong moments of collective mobilization throughout the year
Year: Since September 2021
Mission: Digitalization, Business Challenge, Gamification, Rewards
Customer: Ortec Group
Website: https://ortec-group.com/
Ortec Group, a French company specialized in engineering, construction, maintenance and the environment
The Ortec Group is a large French company providing services to industry, energy, the environment and the tertiary sector, offering engineering and works in each of these sectors of activity. It is present in 24 countries and employs 14,000 people.
Its headquarters are located in Aix-en-Provence. The majority of customers of Ortec Group operates in the energy, chemical, aeronautics, aeronautics, defense, transport, agri-food and real estate sectors.
“Maslo is a fun, adaptive solution, managed by a friendly and available team”
Objectives
To stimulate and make the acquisition and retention of Ortec customers fun by challenging business managers, sales managers, and engineers.
During our meeting with the Ortec team, we identified two important objectives: How capitalize on commercial information and Boosting commercial meetings thanks to gamification ?
We therefore launched the Maslo x Ortec Group platform with several focuses:
Achieve a connection rate greater than 70%
Boost the number of customer and prospect appointments over the period
Obtain a Success Stories* rate greater than 50% on the challenges set up
*Success Story: Between 100% and 115% of success on a challenge.
Number of participants: 280
Participant profile: Business managers and technical and commercial players
Duration: 3 months
Achieved results
A word from the administrator...
” The Maslo application allows us to animate strong moments of collective mobilization throughout the year.
With organizations that are not commercially structured, it was important to have a solution that is simple, fun, and adaptable to our diversity of jobs!
The platform remains simple to manage and has evolved from year to year based on the suggestions we have been able to make.”
Emmanuelle Nanci - Business Development Director
