Sales promotion is a powerful strategy to increase your sales and strengthen your relationships with customers. By adopting a structured approach, you can maximize the impact of your actions and achieve your business goals.

Learn how to structure your animation to maximize its impact.

7 steps to do a good commercial animation

Organizing a successful sales event requires careful planning and rigorous execution.

1- Define the desired goals

Before you get started, it is crucial to determine what you want to achieve with your commercial animation.

Are you looking for increase sales of a specific product, to improve reputation of your brand or to Motivate your sales team ? Each objective requires a different approach.

For example, to boost product sales, an in-store demo campaign can be effective. On the other hand, to strengthen your brand awareness, a social media campaign might be more appropriate.

Clear goals help you focus your efforts and assess the success of your animation.

Imagine a cosmetics company launching a new product with the objective of increasing sales by 20% in three months. Measuring sales before and after the animation allows you to see if the objective has been reached.

2- Create an engaging and motivating challenge

After setting your goals, design a engaging and motivating challenge. You have the possibility to choose from several formats adapted to different commercial objectives:

• Sales competitions : ideal for stimulating the performance of your salespeople, these competitions can be based on the number of products sold, the turnover generated, or the conquest of new customers. For example, a challenge could be to sell the largest number of products from a new range in one month;

• Customer engagement challenges : perfect for improving relationships with customers, these challenges can include tasks such as obtaining positive customer reviews, conducting personalized follow-ups, or organizing product demonstrations. An example could be collecting a certain amount of positive customer feedback in two weeks;

• Specific missions : these challenges are designed to achieve specific goals, such as launching a new product, hosting an in-store event, or promoting a special offer. For example, a mission could consist in organizing and running a demonstration stand for a new product over a weekend.

Also, establish clear rules and goals, such as a number of sales to be achieved or specific interactions to be made. Also, create a points and rewards system to encourage participation.

For example, each sale could earn points redeemable for gift cards, cash rewards, or additional vacation days. This system motivates participants and makes the challenge more attractive.

3- Customize participant rewards

To maintain motivation throughout the animation, it is essential to personalize the rewards. Offering personalized gifts, gift cards or unique experiences such as a dinner or an outing can greatly motivate your teams. Know the preferences of your teams helps choose rewards that resonate with them.

For example, a tech company could offer unique gadgets or experiences, such as a day of driving on a racetrack. These rewards, aligned with the interests of the participants, increase their motivation and commitment.

4- Communicate and launch commercial activities

Effective communication is essential for the launch of your animation. It is essential to maintain engagement with regular reminders And attractive visual materials.

Let's illustrate this with a retail company that launches a commercial event to boost sales during the holidays. She could use in-store posters, newsletters, and push notifications to inform employees and customers. By creating engaging visual materials, such as videos or infographics, the company can therefore ensure that the message is clear and motivating.

5- Follow the results simultaneously

To ensure the success of your sales promotion, it is crucial to monitor performance in real time. This allows you to visualize the individual and collective performances, analyze The data to identify trends and adjust strategies quickly.

For example, a retailer can see which teams outperform the others during a sales period and which strategies are most effective. This allows the best performances to be rewarded and best practices to be shared with the entire team.

6- Adjust the animation according to the performances

Along the way, it is often necessary to adjust the animation according to the performances observed and the feedback of the participants. Readjust goals, Change the rewards or Introduce new rules to boost the animation.

Provide regular feedback and organize brainstorming sessions with your teams to adjust and improve the animation.

7- Evaluate the results and see if they correspond to the planned objectives

At the end of the animation, it is crucial to assess the results obtained. Use the information collected to assess the effect on sales, interaction with customers And the Team motivation. Compare performance with set goals and identify strengths and areas for improvement.

And of course, celebrate successes with your teams through awards or special events!

By following these 7 steps, you can effectively structure your commercial animation and maximize its impact.

At Maslo, we provide you with a powerful tool to facilitate each step of this process and ensure the success of your business initiatives.

So, what are you waiting for to transform your commercial activities into real drivers of growth and commitment?

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