Commercial challenges energize teams, boost sales and strengthen collective motivation. Their success is largely based on the choice of rewards, an essential lever for engaging employees and achieving goals. Thanks to the Maslo application, structure, monitor and optimize your challenges while promoting your teams. In this article, discover best practices for selecting appropriate rewards and making your business challenges a driver of sustainable performance.
Les commercial challenges are an effective way to strengthen team engagement, boost sales and create a dynamic environment in the company. But for them to be successful, the choice of rewards is critical. By using the Maslo app, you can easily structure, monitor, and assess your business challenges. So what are the best practices for selecting The right rewards and sustainably motivate sales teams? Here is a comprehensive practical guide.
What is a commercial challenge and why organize one?
Sales challenges are internal competitions of an often limited duration, whose objective is to encourage sales teams to achieve specific goals that trigger sales, such as increasing turnover, generating new leads or improving customer loyalty.
Definition and objective of a commercial challenge
A commercial challenge is an action that brings teams together around a common objective, whether it is to increase sales, promote a new product or encourage behaviors (cross-selling for example). With a platform like Maslo, setting up a challenge is simple and structured, with the possibility of setting goals, monitoring performances and rewards in real time.
The types of business challenges
There are many types of challenges, each time with distinct objectives: sales challenge to increase turnover, lead generation challenge to stimulate prospecting, loyalty challenge to work on customer relationships, these types allow you to diversify your actions to meet the challenges of the company.
Challenges are a powerful motivator.
Challenges allow salespeople to surpass themselves but also to be recognized for their efforts. When well designed, challenges reinforce a sense of belonging, boost performance and increase team satisfaction. Maslo is key here in managing these initiatives that facilitate recognition, make it more visible and automate rewards.
For what purpose do you offer rewards as part of a commercial challenge?
Rewards are one of the reasons for the success of a commercial challenge. They are a real motivator and are particularly effective in mobilizing teams.
The most rewards for motivating teams
Offering a reward makes it possible to materialize the recognition due to the effort made. Employees feel valued and committed, in favor of maintaining good performance. A well-chosen award can also contribute to the establishment of a good working atmosphere and the strengthening of interpersonal relationships between colleagues.
The effects on commercial performance and on sales
A rewarding reward encourages teams to go above and beyond in order to achieve ambitious goals. Thus, stimulating salespeople with the prospect of winning pushes them to redouble their efforts to optimize their performance, which in fact immediately results in a trend towards more sales or better customer loyalty. With Maslo, you have the ability to follow the performance of each team member live to adjust goals and better reward.
What you need to know when choosing the perfect reward
The choice of the reward is of crucial importance for the success of the challenge, here are some things to consider to maximize the impact of your rewards:
The expectations and motivations of the team
Each team is unique and the motivations of individuals, themselves, can be disparate. It is becoming essential to understand the preferences of your employees before deciding on an award in order to offer them prizes that really inspire them. Using Maslo's analytics tools, you'll have easy access to your teams' preferences to help you choose your rewards.
Adapting rewards to the challenge
The reward you offer must also be in line with the type of challenge set up. A direct sales challenge will eventually encourage you to offer a financial bonus, while a customer loyalty challenge will certainly better call for a reward in the form of a customer experience.
Ensure consistency with company culture
The rewards should also be in line with the culture of the company. In a structure focused on well-being or team spirit, a team building experience will be appreciated while a more competitive environment will offer a financial bonus as a reward.
Examples of rewards identified as popular in business challenges
Rewards can be of a different nature... depending on the goals and culture of the company. A few examples that are often cited.
Financial rewards: bonuses and commissions
Bonuses are the simplest rewards, and often the most effective. They allow everyone to transfer a direct financial impact of the efforts made. Premiums can be defined individually or collectively.
Material rewards: articles, trips and experiences
Material rewards are generally the most popular. We can mention technological objects (telephones; tablets, TVs), trips or even e-cards! Offering a valuable object or a memorable experience can seduce and then motivate teams in the long term.
The Maslo.app site provides access to the largest rewards store in Europe: 3500 brands, 150,000 products and gift cards referenced.
Intangible rewards: recognition and valorization
Public recognition is also a strong reward. A congratulatory message from a manager, an award ceremony, or an emphasis in internal communications represent all actions that value the actions of the teams.
For example, Maslo.app offers recognition badges to encourage teams to excel each time and create a kind of fun competition between members.
How do you communicate and value rewards?
Communication around rewards is a major issue in the success of the commercial challenge. Explanations to maximize its impact.
Internal communication strategies to build enthusiasm
As soon as the challenge is launched, it is essential to create a climate of enthusiasm and motivation. Newsletters, scoreboards and frequent announcements are communication tools that keep troops engaged and mobilized throughout the challenge and keep them informed of their progress.
Transparency on the criteria for awarding successes & awards
The “how to use” the reward must be clearly communicated so as not to risk triggering discontent or even controversy. The more transparent the rule is, the more the challenge will be perceived as fair and stimulating. Maslo provides a platform where teams can monitor their progress in real time to stay motivated all the way.
The importance of publicly valuing winners
Public recognition of winners reinforces their motivation and that of their colleagues. A moment of recognition allowing either to present the prize or to mention them during a meeting or an event allows the winners to value themselves while encouraging others to participate in the following challenges.
Mistakes to avoid when choosing commercial rewards
Some common mistakes can make rewards less effective. Here are the ones to avoid.
Rewards that are unrelated to the team's expectations.
A reward that does not meet the expectations of the team can have the opposite effect to that sought. Take the time to probe expectations and put attractive prices into play.
A lack of transparency or communication about rewards
If the selection criteria are not clear, it can lead to team frustration. Be sure to communicate the rules well and be clear about the results.
Not recognizing the work of the whole team, including the loser.
Finally, it seems essential to recognize the work of the entire team, even if everyone does not get a reward. A word of thanks or a special mention for participants can make perfect sense.
Conclusion
The choice of rewards in a commercial challenge is a decisive step in ensuring the success of the challenge. By taking into account the expectations of your teams and by offering attractive and appropriate rewards, you significantly increase your chances of motivating them and achieving your business goals. By joining a platform like Maslo, you manage your commercial challenges in real time, you will monitor performance and reward your teams in the best way for results that match your ambitions.
