Today, one of the biggest challenges for businesses is motivating all members of their sales teams. Motivating all salespeople is sometimes impossible for some companies.

“The performance of a company depends on the motivation of its members” - Edgar Grospiron.

So how do you find a way to keep everyone on your sales team engaged?

Numerous studies show that gamification, also called gamification, is an innovative and effective way to motivate your employees. It's about creating fun, interactive experiences based on goals and rewards that encourage team members to reach their goals and make decisions. By using points, badges, and recognition messages, you can transform your business into a place of engagement and motivation, where your employees will feel much more involved.

On the other hand, it is essential that gamification in business is well carried out.

So, here are some tips on how to (well) use gamification to motivate your teams.

Gamification to build loyalty and improve team engagement

La Gamification is a very effective tool for improve the motivation and commitment of the team, by turning tasks that might be considered tedious and boring into a fun activity. This makes it possible to promote the acquisition and improvement of relationships such as caring, listening, empathy, stress management, adaptability...

By using gamification in business, you transmit a message in a fun and interactive way, while stimulating the participation and commitment of your employees. In this way, you put your employees first by providing them with a pleasant experience. Thus, by appropriating the values of the company, they become actors in its strategy and share a common vision that pushes them to achieve a common objective. This dynamic is built around the concepts of innovation, digital transformation and the company's CSR commitments.

It is clear that the use of gamification in business is crucial. It brings multiple benefits:

• Break the routine ;
• Strengthens team cohesion ;
• Boosts employee engagement ;
• Creating a more pleasant working atmosphere.

6 tips for mastering gamification in business

By integrating gamification into business, you provide your salespeople with exciting ways to achieve the goals set. This will give them a greater sense of commitment and involvement and allow them to be more productive. In this way, they will be able to improve their performance through a greater incentive to work and, as a result, will obtain better results.

In order to perfectly master this new marketing tool, here are our 6 tips.

Use your best sellers

Gamification should be used to stimulate all of your sales forces and prevent them from being blocked by the 3 or 4 best sellers. The key is to find ways to make all salespeople feel appreciated and valued, to offer them motivating goals to achieve, and to encourage them to work as a team.

Opt for healthy competition

Sales people are intrinsically motivated by competition and are encouraged to achieve higher performance through rewards. These rewards can be, for example, in the form of badges, bonuses, and incentives for staff to succeed in the tasks, opportunities, or projects they are hired to do. In addition, this type of dynamic promotes the research and use of strategies to improve their performance.

To get the most out of gamification in business, you need to make sure that everything you do is tailored to your target audience and is not limited to a single program. When developing your strategy, be sure to consider short- and long-term needs. There is no universal format, the game must be specific to each situation. To find the right game for your salespeople, you need to identify their preferences and behaviors, the elements likely to demotivate them... By focusing on the needs of participants, you will find ways to encourage their engagement, support them in the game, and motivate them to become loyal.

It's important to understand the differences between gamification and your business. The distinction between play and work should be clearly established.

Don't cap sales commissions

Some studies show that 79% of businesses that don't cap sales commissions meet or exceed their goals. By imposing a ceiling on your Challenge, you create boundaries that encourage participants to reach a specific goal. In this way, gamification will allow all sellers to benefit from a fair reward, regardless of their level of performance.

Be fair and define multiple winners

Competitions with multiple winners can further motivate your sales representatives whose performances are lower. Competitions that reward more than one participant allow boost motivation and performance of your employees, which is beneficial for most participants, even those who are not the best.

Rewards are essential to ensure a good level of gamification and encourage participant engagement.

To create an engaged community, you must offer rewards that make sense, whether tangible (money or gift cards) or virtual (badges, privileged statuses, actions on a website, etc.). This way, they will be proud to participate and more likely to value your rewards.

Thanks to our e-store, defined as the largest marketplace in France, you will be sure to find perfect rewards. You can choose gifts and e-cards from among more than 100,000 references.

Highlight collaboration

Sales gamification offers office or field workers a opportunity to feel more integrated to the team and to the company in general, by allowing them to participate in competitions between representatives. With remote working becoming more and more common for sales managers, this makes up for the lack of sense of collaboration and enterprise.

Adopt Maslo, a gamification application

Maslo is a gamification application designed to increase engagement and animate the user experience. It will be used to set up internal or external challenges, to promote innovation and to improve vocational training.

Our application offers you numerous possibilities to challenge your sales representatives.

By working with Maslo, you have an ally that supports you in growing your business. Our application allows your employees to improve their performance, which leads to an increase in the results of your organization.

With more than 5,000 challenges to overcome, the Maslo application, downloaded in more than 40 countries, offers you the opportunity to stimulate your salespeople and employees regularly and in a sustainable way. Over 80,000 people use it today.

For effective corporate gamification, we offer you the widest selection of business gifts and e-cards available in France, with more than 100,000 references.

At Maslo, we provide you with tools to optimize the well-being and motivation of your stakeholders and thus strengthen the performance of your business. We offer solutions adapted to your needs to bring you greater profitability.