Testimonies

Customer case - Newrest Wagons-Lits

Learn how Maslo improved rail catering by analyzing the Newrest Wagons-Lits case. Valuable insights for the industry.

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“A real partnership!”

Year: Since November 2020

Mission: Digitalization and internal communication

Customer: Newrest Wagons-Lits

Website: newrest.eu

Newrest Wagons-Lits, rail catering in France

Newrest, specialist in out-of-home catering, is one of the world leaders in multi-sector catering. The Group deploys its expertise in 57 countries around the world: their 29,500 employees prepare 1,080,000 meals every day.


“A real partnership!”

Cecile Rabotin - Internal Communication Manager

Objectives

Create cohesion and a corporate atmosphere to unite Newrest Wagons-Lits employees remotely, on rails throughout France.

During our meeting with the Newrest Wagons-Lits team, we identified two important objectives: How inform employees quickly While Boosting relationships at a distance between collaborators?

We therefore launched the Roadoo x Newrest Wagons-Lits platform with several focuses:

Achieve a connection rate greater than 70% as quickly as possible

Implement a relevant content strategy to increase the retention rate: Quizzes, Surveys, Forms, Publications, Mini-challenges.

Offer the possibility for users to express themselves via a collaborative space

Achieved results

Connection rate
Interaction rate
Participation rate in mini challenges

A word from the administrator...

“The Roadoo application is fun, fluid and pleasant.
We now have an active community but it is still divided into two categories: the hyper-connected and the agents who have less appetite for digital technology.
Our mission is to continue education and training on this last community. Keep going!”

Rose Prudhomme - Digital Project Manager

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