A commercial challenge is an important lever for motivation of your teams as well as for the increase of your turnover. It is part of your company's business strategy. To meet your goals in the best possible conditions, it is better to know how to organize a commercial challenge!

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The keys to a motivating commercial challenge

Here are the key steps to be respected.

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Determining a goal

The Commercial challenge must be consistent with your commercial strategy!

The objective must be aligned with your commercial policies to avoid counterproductivity. This may concern the federation of teams, the support of a product launch, the motivation of sales representatives, or the fact of marking a high point in the life of your company!

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The choice of participants in the commercial challenge

The choice of participants will affect the success of your commercial challenge. We advise you to determine them depending on the strategy adopted and the desired goals.

You can absolutely choose to include only internal or external teams for sale, but also both. In addition, the challenge can also be aimed at other services such as communication and marketing, customer relations, after-sales services, accounting, etc.

If you have the opportunity to involve as many collaborators as possible, we recommend it!

To know how to organize your commercial challenge, it is necessary, at this stage, to define whether it is a individual or collective challenge. Whichever you choose, Remember to personalize it so that everyone can feel involved!

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The choice of the theme

The choice of theme is essential for arouse the interest of participants. Try to find an original one. If you plan to organize several, once or twice a year, it can be interesting to find new ideas!

‍Be creative and new!

The decoration of the premises, the choice of endowments, the visuals, the communication, the animations... Several actions can be put in place for a healthy process, at the service of the involvement of employees.

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The choice of the duration of the commercial challenge

If you don't know how to organize a sales challenge, know that it must have an appropriate amount of time. It doesn't have to be long! Otherwise, you risk losing the motivation of your participants... Indeed, choose an average duration that allows for lasting involvement.

Of course, it will depend on your goals! The commercial challenge can therefore range from several weeks to several months.

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Setting up an evaluation system

Whatever the commercial challenge, it must include a simple score measurement. The established rules should be clear and understandable, as should the scoring system!

You can rely on a scoring system ranging from 1 to 3 criteria that can be quantitative or qualitative.

How to organize a benevolent commercial challenge? Simply by setting up a system of valorization of all participants. We must avoid the spirit of competition encroaching on the desire to excel.

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The choice of rewards

The choice of rewards is essential since it obviously plays a role in motivating your teams. It can of course be financial but also material !

‍It all depends on the duration and complexity of the challenge. The rewards must match the efforts made...

At this stage, to help you know how to organize a commercial challenge, you can circulate a survey among your employees. They themselves will thus be able to vote for the type of treat that interests them the most.

It is a simple and ideal way to include them in the project even before launch.

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Communication and the launch of the commercial challenge

Here, he does not exist no specific rules. It all depends on your business, the goals set and the context. If you are starting the launch of a product, for example, organize your sales challenge during this period!

In any case, your project must be attractive. Just be sure not to announce it too early to avoid oversights... Otherwise, plan adapted reminders, Originals and, again, motivating.

Remember that fencing is also important. Reward the winners of the sales challenge but don't forget to congratulate all the participants.

Need help with commercial challenges motivating, and encouraging results? Maslo is never far away from you!