The real estate market is facing increased competition with the rise of many housing sites from individuals to individuals where sales are rarer and extend over long periods.Is digital technology a solution to boost the motivation and results of your real estate agents?

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1. DEVELOP A SOCIAL LINK WITHIN YOUR AGENCY

Nowadays, the basic needs of belonging and recognition are increasingly sought after by employees. This is why, develop a social link within your teams and recognize then reward good work is essential. Bringing together around a common project and federating around company values will lead to a feeling of well-being, a factor of productivity and motivation.Digital technology offers you collaborative solutions that will contribute to obtaining very convincing results.

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2. GRANT AUTONOMY TO TEAMS

Employees are grateful to be autonomous in their work because it shows a certain confidence. This autonomy can be found in the management of schedules, which are very flexible and often interfere with personal life. Let them manage their schedule so they can organize themselves more easily and effectively. Being flexible with deadlines due to the low transformation rate will also be highly appreciated by your employees. Thanks to digital technology and in particular mobile, you will maintain the link with the “parent company” while giving this feeling of freedom.

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3. MOTIVATE THROUGH CHALLENGES

Stimulate and motivate your teams at any time of the year and over a strategic period. What challenges are the most suitable ? In the real estate world, we will recommend challenges over long-term periods (minimum 4 months) taking into account that the conversion rate is low and the sales period is long. The traditional commercial challenge is outdated because of its reward system aimed only at the best sellers and leaving the rest of the team “out of competition”.

On the other hand, incentives with achievable goals, in line with your business strategy and aimed at a greater number of participants will create group cohesion and general motivation. The most important thing about a challenge: everyone should feel involved in it. And don't forget, viewing challenges with their goals should be simple and understandable at a glance.

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4. “GAMIFY” CONTENT

Thanks to digitalization,” Gamify ” is a fun way to encourage your communities to participate and become more involved in the company. The characteristics of the game, namely the spirit of competition but also the recognition and pleasure applied to work, will therefore lead to an increase in the motivation and involvement of communities.

For example, it will be more motivating for your teams to answer a Quiz or e-Learning (where you give them points for completing it) if they know that they will gain at the change.Roadoo Network has developed an automated animation around the commercial challenge:

• By mini-objectives to the challenge: create trophies, linked to the activity on the Roadoo Network platform.

• Bonuses allow you to add mini-goals to the global challenge. This allows participants to necessarily have a goal to reach in order to win, encourage them to be active and set the pace of the challenge.

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5. REWARD

Of course, challenging is motivating, but even more so with a reward at the end of the day. And it is a win-win situation, your real estate agents will have a more personal feeling of recognition than when they receive their salary, while the agency will largely achieve its objectives, since 85% of Roadoo Network customers have seen them exceeded thanks to the platform and the challenges put in place.The Roadoo Network agency, offers challenges adapted and tailor-made to best meet your objectives.Members see their evolution on the live challenge, exchange information on the news feed, consult at any time the awards on the e-Store (+5000 luxury and lifestyle references)

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6. SPONSOR

Have you thought about sponsorship to help your agents? Once digitized, this process becomes a real economic model for many real estate players (+ than 40% of turnover on average). Adding a “sponsor” button in your digital devices (App, Web) will be a tool that accelerates your business and will strengthen the motivation of your agents.

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