Commercial performance

How to improve a company's commercial performance

Discover key tips to improve the commercial performance of your business. Explore sales, marketing, and customer management strategies.

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To improve the commercial performance of your business, it is time to take action and think about the modern tools that are now on the market!

To improve the commercial performance of your business, it is time to take action and think about the modern tools that are now on the market! 💥

We are, of course, talking about Maslo solutions, which make it possible to motivate the troops while establishing a climate of trust and goodwill between you and your teams.

❌ Improvement does not happen under pressure...

On the contrary, it is ideal for counterproductivity.

Let us share with you the key points to be respected! 👍

The 9 key points to improve commercial performance

Here are the 9 ️ tips we can give you!

1-Create a motivating and caring environment

Does that seem silly to you? Well, know that it's not necessarily easy for everyone. In addition, you have to be able to think about it and know how to install it!

And that's another story... But that's what we're here for. 😌

So, to create an environment adapted to the development of your business and the improvement of your commercial performance, your employees must feeling valued and appreciated. They will then give the best of themselves 💪

🌸 Remember thata healthy environment plays a major role in reducing stress and anxiety in order to maximize confidence and stimulation.

2-Transform your strategic goals into stimulating business challenges

Well established, a Commercial challenge must be measurable and above all achievable.

For it to be adopted and taken up by all your salespeople, it is imperative that it be stimulating and that it corresponds to the skills of each of them! ☝️

In order to transform your goals into stimulating business challenges, several very specific steps are essential.

3-Communicate well to lead and motivate

The relationship between you and your teams is exactly like in a couple!

Yes, to establish a climate of trust, you must positive communication 💬

It is in fact it that ensures teams have a perfect understanding of objectives, strategies, expectations, and allows them to return calmly to the problems encountered 👍

4-Measure and encourage performance

To know how to improve performance, you need to install performance levels to the challenges you offer to your team.

🤔 Levels can be put in place to effectively measure the level of goals achieved. If done in a healthy way, it can only encourage them to give their best!

5-Identify strengths and weaknesses

Identify the strengths and weaknesses of your salespeople, you can only improve their performance and, therefore, that of your business 📈

Teach them how to use their strengths Motivate them in their decisions and help them develop in their professional and personal lives!

You have everything to gain!

6-Highlight the strengths of each seller

➡️ By doing this gesture, you allow each seller to feel unique, to stand out, and to want surpass yourself more.

Yes! Highlighting the strengths of each of your salespeople allows you to improve their performance and therefore increase sales!

7-Train salespeople

💭 The performance of your business also improves with training on the weak points of your salespeople and by making the right decisions.

It is not belittling them to highlight their weak points, on the contrary.

However, if that is not enough, you must then make decisions by choosing to recruit new salespeople 😔

8-Reward your salespeople

Rewarding them can only motivate them to want to work harder, and to improve their work performance 😃 When satisfied, a salesperson contributes naturally to the improvement of the company's commercial performance!

9-Take stock of commercial performance

➡️ In this final step, you can identify the areas where each of your salespeople has been successful or lacking.

The sales report and the results obtained are good indicators that allow you to identify best practices and see if the goals set are achievable or not!

If you too want to take stock of your goals and want to know which solution is the most suitable for your teams, we can advise you 😉

Maslo, always as close as possible to you!

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