Do you dream of exceeding your sales goals and taking your business to the top? Discover Maslo's 10 tips to energize your teams and explode your results. Ready to take things to the next level? So dive into the secrets of high business performance with us.

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What is commercial performance?

A real corporate obsession, commercial performance is a concept that is as crucial as it is complex. But what exactly does it cover?

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In a nutshell, sales performance refers to the ability of an organization to meet and exceed its sales goals in a sustainable and profitable manner.

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But behind this simple definition lies a multidimensional reality. Commercial performance is a subtle alchemy between:

• Relevant marketing and commercial strategy
• Optimized customer relationship at every stage
• Proven and equipped sales processes
• Competent and committed sales team
• Corporate culture focused on excellence

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A true cornerstone of success, commercial performance has a direct impact on the competitiveness and sustainability of the company. A major strategic issue that deserves attention.

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But how can you boost your commercial results in concrete terms? What levers to activate? What best practices should be adopted? Answers in this pragmatic and inspiring guide.

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10 levers to boost your commercial performance in 2025

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Master commercial key performance indicators (KPIs)

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The first instinct of a successful salesperson? Follow like a hawk his key indicators. Turnover, conversion rate, average basket... your dashboard is your best ally. But beware, not all KPIs are equal. It's up to you to identify the most relevant ones for your business.

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To see things clearly, nothing beats a good tracking tool. It will automatically collect your sales data, save you valuable time and alert you to the slightest slippage. With it, manage your activity calmly and react at lightning speed. Enough to stay one step ahead of your competitors.

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Advice: Customize your KPIs according to your activity and your specific goals.

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Set SMART goals for your salespeople

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Your salespeople need a clear and stimulating roadmap. The secret? The SMART method. Set goals that are specific, measurable, achievable, achievable, realistic, and time-bound. In short, tailor-made products that speak to your teams.

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An example? “Achieve €150,000 in turnover on the new product by the end of March by converting 30 customers”. Concrete, numerical, time-bound... an objective that makes sense and motivates your troops. Your role as manager? Follow up regularly, readjust things if necessary and celebrate victories with the whole team.

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Involve your teams in setting goals

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There is nothing like dialogue and co-construction to boost the commitment of your salespeople. What could be better than goals that they themselves helped to set? Organize workshops to define the priorities for the semester together.

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Invite everyone to propose ideas, challenge them with kindness and arbitrate according to business imperatives. Your teams will feel listened to, involved and fully invested. A positive dynamic to be maintained on a daily basis through regular meetings with each salesperson.

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Continuously train and coach your teams

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In a world that is changing at breakneck speed, training your sales forces is a must. It is the assurance of staying on top of sales techniques and of developing the skills that will make a difference in the face of customers.

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Prospecting, negotiating, mastering digital tools... there is no shortage of themes. It's up to you to prioritize according to everyone's needs. Vary the formats to stimulate attention: practical workshops, role plays, micro-learning... your salespeople will ask for more.

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Key skills to be strengthened:

• Prospecting and social selling
• Storytelling and argumentation
• Customer discovery and lead qualification
• Handling objections
• Closing and negotiation

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Promote the sharing of best practices internally

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Your best salespeople are full of techniques and tips that have been tried and tested in the field. Why keep these nuggets under the carpet? Circulate this precious capital and multiply the talents of the entire team.

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Set up rituals such as sharing meetings, co-development workshops or launch challenges where the most experienced coach the novices. Your salespeople will gain in skills and cohesion. Healthy and effective emulation to boost performance.

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Motivate and reward your sales forces

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Your salespeople are scrambling all year round to reach their goals. Reward these efforts with an attractive and motivating remuneration plan. Fixed salary, bonuses based on objectives, incentives, benefits in kind... take care of the package to attract the best people.

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And don't forget to celebrate successes. Winning challenges, top performers club, prestigious evenings... highlight those who make a difference and inspire their colleagues. Recognition that stimulates commitment and pushes you to surpass yourself. With a touch of pride and fun, it's always better.

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Create healthy emulation with fun challenges

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What if work rhymed with pleasure? That's all The challenge of gamification. This practice injects game mechanics into the professional world. Objective: to make tasks more fun and engaging to galvanize your troops.

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Imagine a major prospecting challenge with points to be won with each call, lead or deal. Or a team treasure hunt to celebrate the launch of a new product. All combined with a real-time ranking, badges and awards for the winners. Unifying and stimulating.

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Do you need ideas for your challenges? The Maslo.app application accompanies you from A to Z for creation of your commercial challenges. Enough to create your tailor-made games in a few clicks and make the competitive spirit of your salespeople vibrate. Let's play!

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Automate and optimize your sales processes

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Is your sales team dragging their feet in time-consuming and low-value-added tasks? It's time to automate everything that can be automated. Data entry, prospect reminders, sending contracts... your CRM takes care of everything while your sales representatives focus on their core business.

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Connected to your other tools such as your ERP, your helpdesk or your dashboards, your CRM circulates the right information to the right person at the right time. Your processes are simplified, your productivity soars. A real Swiss Army knife to boost your performance.

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Bet on an intelligent sales stack

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To be at the top, your salespeople must have the best possible equipment. The good news? Smarter tools exist for every need in the sales cycle.

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Prospecting on social networks, electronic signature of contracts, video with screen sharing, assistance in the development of commercial proposals... increase the effectiveness of your sales forces with a sales stack with the greatest care. The investment is worth it.

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Align marketing and sales for more synergy

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When the marketing team and the sales team play solo, cacophony is guaranteed. Poorly qualified prospects, discordant messages, duplicates... for more performance, they must play the same score.

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Define your ideal customer target hand in hand, harmonize your discourse, co-build content such as white papers or webinars to identify your expertise. The better you understand each other, the better you will convert. A matter of course.

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Organize regular meetings between marketing and sales

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To seal this alliance, there's nothing like regular points between your two teams. An opportunity to bring up insights from the commercial field, to adjust the lead generation strategy, to refine offers or to discuss personas.

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By dissecting your conversion funnel together from A to Z, you will quickly identify the bottlenecks and optimization points. Just a bonus to improve your results. All in a friendly atmosphere to create links. You'll see, the current will pass quickly.

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Finely monitor and analyze commercial activity

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Here you are with a solid team and well-established processes. Great, but that's no reason to rest on your laurels. Make way for the real-time control of the commercial machine.

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Closely monitor indicators such as the number of customer visits, the volume of proposals sent, the rate of completion, response times, turnover... you will see more clearly in your performance. And you can correct it in a quarter.

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Build meaningful dashboards that accelerate decisions

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What could be more meaningful than a visual and interactive dashboard to take the pulse of your activity? Here, data comes to life to guide you on a daily basis. No more indigestible reports and illegible Excel tables.

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A few clicks are enough to visualize your leads by source, your conversion rates by sales representative or your pipe by sales stage and probability of closing. Your teams are becoming more responsive and relevant. Decisions have never been easier to make. Magical.

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Checklist of the 10 criteria for an effective sales dashboard:

• Key indicators aligned with the strategy
• Comparing goals vs achievements
• Consolidated vision and details by salesperson
• Reliable and up-to-date data
• Intuitive and meaningful visualizations
• Filters and drill-down to analyze finely
• Drift alerts
• Contextual data (product, sector, account size...)
• Customization by role (manager, sales representative, assistant...)
• 24/7 availability on all media

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Innovate and test new approaches

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The world is changing, so are your customers. To stay in the race, reinvent yourself constantly. Focus on test & learn, dare to leave your comfort zone. Failure is part of the game. What matters is to move forward.

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Prospecting on TikTok, product demos in VR, chatbots to qualify leads, proposals boosted with generative AI... the only limits are your creativity. Keep an open mind, be on the lookout for trends, reach your target audience differently. You will discover gems.

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Experiment with artificial intelligence at the service of salespeople

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AI? Your next best friend. No, it will not replace humans, but combined with your commercial flair, it increases your abilities tenfold. Lead qualification, product recommendations, sales predictions, writing assistance... your daily life is simplified.

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Imagine an AI assistant that analyzes the interactions of your salespeople, detects buying signals and gives them the best arguments. Or someone who writes tailor-made proposals based on your best content. Real co-drivers at the service of your performance.

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Cultivate excellence and aim for outperformance

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At its core, commercial performance is a state of mind. A constant desire to surpass yourself, to be the best version of yourself. No secret, it's a constant job. Every call, every exchange counts.

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Your mission as manager or salesperson? Keep the fire going, stay positive against all odds. Share your victories, learn from your mistakes, start over. Aim always higher, always farther. Make excellence your reason for being.

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Commercial performance is within the reach of all businesses, provided that the right levers are activated. By applying these 10 coaching tips, you will put all the chances on your side to stimulate your teams and ignite your results. Do not wait any longer and take action now!

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Conclusion

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In a nutshell, business performance is vital for any business. Much more than a simple indicator, it is a permanent challenge that mobilizes the entire organization.

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Achieving commercial excellence requires skilfully combining relevant strategy, rigorous execution, efficient tools and committed human capital. A complex equation but accessible to anyone who can afford it.

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The key is to activate the right levers, to experiment with agility and to aim for continuous improvement. Success is at the end of the road for those who dare to leave their comfort zone and push their limits.

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